Where Every Family Photo Becomes Tomorrow's Favorite Memory
It Started with a Rainy Saturday (And a Cranky Four-Year-Old)
Picture this: Another endless rainy weekend, and we were completely out of ideas to keep the kids happy and engaged.
We'd exhausted the puzzle supply, built every possible fort, and the generic coloring books? Let's just say they were getting the five-minute treatment before being abandoned for complaints of "I'm bored!"
Sound familiar? We thought so.
That's when lightning struck. What if we could turn our own family photos into coloring pages? Photos of the kids themselves, their beloved dog, their grandparents, their favorite playground?
Family photo → Magic moment
The Magic Moment
We'll never forget our daughter's face when she saw herself transformed into a coloring page. Instead of the usual half-hearted scribbling, she spent the next two hours carefully choosing colors for her own hair, her favorite dress, even the flowers in the background.
She wasn't just coloring—she was reliving that perfect spring day at the park, telling stories about each detail as she brought it to life with color.
From Kitchen Table to Family Tables Everywhere
What started as a desperate parent solution grew into something we knew every family needed. Because here's what we discovered: when children color their own world, magic happens.
Today, over 50,000 families use Coloring It to create these special moments. Teachers transform field trips into engaging activities. Grandparents create personalized gifts that actually get used. Parents finally have an activity that works exactly as promised.
Our Mission
Turning Every Family Photo Into Tomorrow's Favorite Memory
We believe your family's story deserves to be celebrated, not just stored in your camera roll. Every photo in your phone has the potential to become quality time, learning moments, and pure joy.
Because the Best Family Moments Shouldn't Require a Pinterest Degree
Parenting is beautifully chaotic. Between work, school, activities, and everything else, you shouldn't need craft store runs, complicated tutorials, or hours of prep time to create meaningful moments with your kids.
Bringing Families Back to the Table
In a world full of screens competing for your children's attention, we're proud to create something that brings everyone together—working with their hands, sharing stories, and connecting over creativity.
Our Values
🎨 Creativity That Celebrates Your Story
Every feature we build asks: "Does this help families celebrate what makes them unique?"
👨👩👧 Real Families, Real Solutions
We design for busy parents, energetic kids, and real-life constraints—limited time, tight budgets, and the need for activities that actually work as promised.
🔒 Your Memories, Your Privacy
Your family photos are sacred. We treat them with the love and respect they deserve, never sharing them with anyone.
✨ Simple Magic, Every Time
The best technology feels like magic, not work. We obsess over making every click delightful and effortless.
💝 Joy in Every Creation
If it doesn't bring smiles, we haven't done our job. Every coloring page should spark joy, conversation, and connection. We test every feature on our own families first—if our kids abandon it after five minutes, it doesn't make it to yours.
Built by Parents Who Get It
Our team includes exhausted parents, passionate teachers, and kids-at-heart who understand exactly what makes family activities truly special.
While we love the technology that makes Coloring It possible, we're even more passionate about the moments it creates—the conversations over crayons, the proud displays on refrigerators, and the quiet focus of a child completely absorbed in coloring their beloved pet.
Join Our Community
Over 50,000 Families Creating Magic Together
Every month, families create thousands of coloring pages featuring everything from beloved pets to epic vacation adventures. You're joining a community that celebrates creativity, family time, and the beautiful chaos of real life.
Stories That Warm Our Hearts
- Parents rediscovering the joy of creating alongside their children
- Teachers watching previously disengaged students light up over personalized activities
- Long-distance grandparents finding new ways to connect with grandkids
- Families building traditions around transforming memories into art